
All Elite Wrestling (AEW) has become one of the most talked-about promotions in the wrestling world since its debut in 2019. Offering an alternative to WWE, AEW has attracted hardcore wrestling fans with its focus on in-ring action, creative freedom, and a roster of incredibly talented performers. However, while many fans argue that AEW delivers a superior wrestling product, it has also faced criticism for its management, with the Khan family’s broader interests in football and other ventures often cited as a distraction. Let’s dive into why AEW might be both the best and the worst in the business.

Why AEW is a Superior Wrestling Product
Focus on In-Ring Action
AEW consistently prioritizes wrestling over theatrics, offering matches that cater to fans of technical wrestling, high-flying maneuvers, and hard-hitting brawls. Events like Dynamite and Collision regularly feature pay-per-view-quality matches, and stars like Kenny Omega, Bryan Danielson, and The Young Bucks have pushed the boundaries of what professional wrestling can be.
Creative Freedom
One of AEW’s key selling points is its willingness to let wrestlers have a say in their characters and storylines. Unlike WWE, which has often been criticized for over-scripting promos and matches, AEW allows its talent to express themselves authentically, leading to more organic connections with the audience.
Diverse Roster
AEW boasts a mix of seasoned veterans, international stars, and up-and-coming talent. Wrestlers like MJF and Darby Allin represent the future of the business, while established names like Chris Jericho and Sting add credibility and experience. This balance creates compelling matchups and a variety of styles.
Fan Engagement
AEW’s fan-first approach has endeared it to its audience. The company listens to feedback, adapts quickly, and has created a community where fans feel their voices matter. Events like All In and Double or Nothing feel like celebrations of wrestling culture.
The Management Problem
While AEW’s wrestling product shines, its management has faced significant criticism. Much of this stems from the Khan family’s focus on football and other ventures, which some argue detracts from AEW’s potential.
The Khan Family’s Divided Attention
Tony Khan, the president of AEW, is also heavily involved in the operations of Fulham FC (a Premier League football club) and the Jacksonville Jaguars (an NFL team). Critics argue that running two high-profile sports teams and a wrestling promotion stretches his focus thin. The inconsistent booking and sporadic storytelling in AEW are often attributed to Tony Khan’s divided attention.
Lack of Infrastructure
Unlike WWE, which has decades of infrastructure and a polished corporate machine behind it, AEW still operates like a startup. Reports of backstage chaos, lack of communication, and an unclear hierarchy have plagued the company, with high-profile incidents like CM Punk’s backstage altercation at All Out 2022 exposing cracks in its foundation.
Talent Utilization
AEW’s vast roster, while impressive, has led to over-crowding. Many talented wrestlers are left without meaningful storylines, causing frustration among fans and talent alike. While WWE has its own issues with underutilized wrestlers, AEW’s lack of structure exacerbates the problem.
Business Priorities
Some critics believe that the Khan family’s primary focus is on football rather than wrestling. Fulham FC and the Jacksonville Jaguars are both high-stakes ventures that demand significant resources and attention. Wrestling, in comparison, may take a backseat, resulting in missed opportunities for AEW to grow as a global brand.
The Road Ahead
AEW has the potential to become the definitive leader in professional wrestling. Its commitment to delivering an outstanding in-ring product and fostering a passionate fan base sets it apart. However, to truly rival WWE on all fronts, AEW needs to address its managerial shortcomings:
Delegation: Tony Khan needs to build a leadership team capable of handling day-to-day operations, freeing him to focus on creative direction.
Long-Term Planning: AEW must adopt a more structured approach to booking and storytelling.
Talent Development: The company should invest in its underused talent and ensure everyone on the roster has opportunities to shine.
Conclusion
AEW represents both the best and worst of modern wrestling. It delivers an unmatched in-ring product and offers fans an authentic alternative to WWE. However, the Khan family’s divided attention and managerial missteps prevent AEW from reaching its full potential. If AEW can resolve its organizational issues, it has the chance to become a juggernaut in the wrestling world. Until then, it remains a fascinating case of unfulfilled promise.